Data strategy : how to profit from a world of big data, analytics and the internet of things - Marr, Bernard (New York : Kogan Page, 2017)
About the author -- Acknowledgements -- Why every business is now a data business -- Deciding your strategic data needs -- Using data to improve your business decisions -- Using data to improve your business operations -- Monetizing your data -- Sourcing and collecting data -- Turning data into insights -- Creating the technology and data infrastructure -- Building data competencies in your organization -- Ensuring your data doesn't become a liability: data governance -- Executing and revisiting your data strategy -- Index.
Includes bibliographical references and index.
Keywords: Business information services