Marr, Bernard, <br/><br/>
Data strategy :  how to profit from a world of big data, analytics and the internet of things / 
Bernard Marr. 
 - ix, 186 pages ;  23 cm. 
<br/><br/>Includes bibliographical references and  index. 
<br/><br/>About the author -- Acknowledgements -- Why every business is now a data business -- Deciding your strategic data needs -- Using data to improve your business decisions -- Using data to improve your business operations -- Monetizing your data -- Sourcing and collecting data -- Turning data into insights -- Creating the technology and data infrastructure -- Building data competencies in your organization -- Ensuring your data doesn't become a liability: data governance -- Executing and revisiting your data strategy -- Index. 
<br/><br/><label>ISBN: </label>9780749479855  RM124.20 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business information services.