TY  - BOOK
AU  - Kinnett,Seth
TI  - How to win at CRM: strategy, implementation, management 
SN  - 9781498714709
PY  - 2017///
CY  - Boca Raton, FL
PB  - CRC Press, Taylor & Francis Group
KW  - Customer relations
KW  - Data processing
KW  - Marketing
N1  - Includes index
ER  -