Kinnett, Seth, <br/><br/>
How to win at CRM :  strategy, implementation, management / 
Seth J. Kinnett. 
 - xvii, 220 pages :  illustrations ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781498714709  RM274.92 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Data processing.<br/>Customer relations--Marketing.