The practice of Islamic relationship marketing among takaful agents and its effect on customer trust and commitment - Marhanum Che Mohd Salleh; Nurdianawati Irwani Abdullah; International Shari'ah Research Academy for Islamic Finance (Kuala Lumpur : ISRA, 2014)
Bibliography : page 24-26.
Keywords: Insurance -- Religious aspects -- Islam; Insurance, Takaful; Relationship marketing