Relationships between brand attitude, brand attachment and behavioral intention in the context of national carrier's service failure : moderating roles of causal attributions - Al-Gharaibeh, Owais Barkat (2018)
Thesis (Ph.D.)-Universiti Kebangsaan Malaysia, 2017.
References : page [124]-144.
Keywords: Universiti Kebangsaan Malaysia -- Dissertations; Dissertations, Academic -- Malaysia; Brand choice; Aircraft carriers