TY  - BOOK
AU  - Wirtz,Jochen
TI  - Winning in service markets: success through people, technology and strategy 
SN  - 9781944659042
PY  - 2017///]
CY  - New Jersey
PB  - World Scientific
KW  - Service industries
KW  - Marketing
KW  - Branding (Marketing)
KW  - Customer relations
N1  - Includes index
ER  -