Wirtz, Jochen, <br/><br/>
Winning in service markets :  success through people, technology and strategy / 
spine title :  Winning in service markets. 
Jochen Wirtz. 
 - xvii, 684 pages :  (some color) illustrations  ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781944659042  RM435.05 9781944659059 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Branding (Marketing).<br/>Customer relations.