Lovelock, Christopher H., <br/><br/>
Services marketing :  people, technology, strategy / 
spine title :  Services marketing. 
Jochen Wirtz, Christopher Lovelock. 
 - Eighth edition. 
 - xvii, 783 pages :  illustrations ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781944659004  RM466.69 9781944659011 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Professions--Marketing.<br/>Service industries--Marketing.<br/>Customer services--Marketing.