Doyle, Peter,  1943-2003. <br/><br/>
Value-based marketing :  marketing strategies for corporate growth and shareholder value / 
Peter Doyle. 
 - xii, 370 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471877271  hadiah 9780471877271 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Corporations--Valuation.