Kerin, Roger A. <br/><br/>
Marketing :  the core / 
Roger A. Kerin [and two others]. 
 - Fourth edition. 
 - xlix, 500 pages :  colour illustrations, colour maps ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780078112065  hadiah 0078112060 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.