TY  - BOOK
AU  - Kerin,Roger A.
AU  - Peterson,Robert A.
TI  - Strategic marketing problems: cases and comments 
SN  - 9780132335713
PY  - 2007///
CY  - New Jersey
PB  - Pearson Education International
KW  - Marketing
KW  - Decision making
KW  - Case studies
KW  - Management
ER  -