Kerin, Roger A., <br/><br/>
Strategic marketing problems :  cases and comments / 
Roger A. Kerin, Robert A. Peterson. 
 - Eleventh edition. 
 - x, 722 pages :  colour illustrations ;  27 cm. 
<br/><br/><label>ISBN: </label>9780132335713  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies.<br/>Marketing--Management--Case studies.