TY  - BOOK
AU  - McQuail,Denis
TI  - Mass communication theory: an introduction 
SN  - 0803980701
PY  - 1987///
CY  - London, Newbury Park
PB  - Sage Publications
KW  - Mass media
KW  - Mias
KW  - 21030
KW  - mass communication
KW  - 30030
KW  - theories
KW  - Einf✹rung
N1  - Includes bibliographical references (pages 319-337) and index
ER  -