McQuail, Denis. <br/><br/>
Mass communication theory :  an introduction / 
Denis McQuail. 
 - Second edition. 
 - xvi, 352 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references (pages 319-337) and index. 
<br/><br/><label>ISBN: </label>0803980701  hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Mias.
<br/><br/><label>Subjects--Index Terms: </label>21030  mass communication  30030  theories. Mass media. 
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Einf✹rung.