Berger, Arthur Asa, 1933-,
Media analysis techniques /
Arthur Asa Berger.
- Beverly Hills : SAGE Publications, c1982.
- 160 pages : illustrations ; 23 cm.
- The Sage commtext series ; v. 10 .
Bibliography: p. 158-159.
0803906137 0803906145 hadiah
Mass media--Methodology.
Mass media criticism.