Berger, Arthur Asa, 1933-,

Media analysis techniques / Arthur Asa Berger. - Beverly Hills : SAGE Publications, c1982. - 160 pages : illustrations ; 23 cm. - The Sage commtext series ; v. 10 .

Bibliography: p. 158-159.

0803906137 0803906145 hadiah


Mass media--Methodology.
Mass media criticism.