Dominick, Joseph R., <br/><br/>
Dynamics of mass communication :  media in transition / 
Joseph Dominick. 
 - Eleventh edition. 
 - xxiii, 482 pages :  illustrations (chiefly color) ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication. 
<br/><br/><label>ISBN: </label>9780071221467  Hadiah 0071221468 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.