Wimmer, Roger D., <br/><br/>
Mass media research :  an introduction / 
Roger D. Wimmer, Joseph R. Dominick. 
 - xv, 397 pages :  illustrations ;  24 cm. 
 - Wadsworth series in mass communication .
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0534012280  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research.