TY  - BOOK
AU  - Pilditch,James
TI  - Winning ways: how "winning" companies create the products we all want to buy 
SN  - 0063183919
PY  - 1987///
CY  - London
PB  - Harper & Row
KW  - Marketing
KW  - ram
N1  - Includes index; Bibliography: pages 261-263
ER  -