Pilditch, James, <br/><br/>
Winning ways :  how "winning" companies create the products we all want to buy / 
James Pilditch. 
 - London :  Harper & Row,  1987. 
 - xii, 273 pages :  illustrations, portraits. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: pages 261-263. 
<br/><br/><label>ISBN: </label>0063183919  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing.
<br/><br/><label>Subjects--Index Terms: </label>Marketing.