TY  - BOOK
AU  - East,Robert
AU  - Wright,Malcolm
AU  - Vanhuele,Marc
TI  - Consumer behaviour: applications in marketing 
SN  - 9781446211236
PY  - 2013///
CY  - Los Angeles
PB  - SAGE Publications
KW  - Consumer behavior
N1  - Includes bibliographical references (pages [284]-337 and indexes
ER  -