East, Robert,  1940-, <br/><br/>
Consumer behaviour :  applications in marketing / 
by Robert East, Malcolm Wright, and Marc Vanhuele. 
 - Los Angeles :  SAGE Publications,  2013. 
 - x, 337 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references (pages [284]-337 and indexes. 
<br/><br/><label>ISBN: </label>9781446211236  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.