TY  - BOOK
AU  - Burn,Andrew
AU  - Parker,David
TI  - Analysing media texts
T2  - Continuum research methods series
SN  - 082646470X
PY  - 2003///]
CY  - London, New York
PB  - Continuum
KW  - Mass media
KW  - Research
KW  - Methodology
KW  - Content analysis (Communication)
KW  - Discourse analysis
KW  - Semiotics
N1  - Includes bibliographical references (pages 85-87) and index; 1 Multimodality and textual analysis -- 2 The skater and the old man: multimodal -- 3 Chocolate politics: analysisng websites -- 4 Returning to Hogwarts: The modality of computer games -- 5 Transforming Hannibal: interview data and textual analysis -- 6 Key principles and practices
N2  - 'In this informative guide, Andrew Burn and David Parker show how multimodality theory can be used to understand how we communicate with each other: through the human body, in speech, gesture or dramatic movement for through technologies of writing, visual design, film, computer games and the internet.'--BOOK JACKET
ER  -