Betz, Frederick, 1937-,

Managing technological innovation : competitive advantage from change / Frederick Betz. - 3rd ed. - Hoboken, N.J. : Wiley, 2011. - xv, 362 pages : illustrations ; 25 cm.

Buku bacaan asas fakulti.

Includes bibliographical references and index.

9780470547823 RM661.95 0470547820


Technological innovations--Management.
Research, Industrial--Management.