TY  - BOOK
AU  - Hollensen,Svend
TI  - Marketing management: a relationship approach 
SN  - 9780273778851
PY  - 2015///
CY  - Harlow, England, New York
PB  - Pearson
KW  - Relationship marketing
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Buku Bacaan Asas Fakulti
ER  -