Hollensen, Svend, <br/><br/>
Marketing management :  a relationship approach / 
Svend Hollensen. 
 - Third edition. 
 - xix, 683 pages :  illustrations ; 26 cm. 
<br/><br/> Buku Bacaan Asas Fakulti 
<br/><br/><label>ISBN: </label>9780273778851  RM105.55 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Marketing--Management.<br/>Relationship marketing--Case studies.