Ferrell, O. C.

Business : a changing world / O.C. Ferrell, Geoffrey Hirt, Linda Ferrell. - Sixth edition. - xxxiv, 586 pages : colours illustrations ; 25 cm.

Includes bibliographical references and indexes.

Business in a charging world -- Starting and growing a business -- Managing for quality and competitiveness -- Creating the human resource advantange -- Marketing: developing relationships -- Financing the enterprise.

0071285601 9780071285605 Hadiah


Business.
Management--United States.