McQuail, Denis, <br/><br/>
Mcquail's mass communication theory / 
Denis McQuail. 
 - Sixth edition. 
 - viii, 621 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references (pages [614]-621) and index. 
<br/><br/><label>ISBN: </label>9781849202916  RM592.18 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.