Dominick, Joseph R. <br/><br/>
The dynamics of mass communication / 
Joseph R. Dominick 
 - 3rd ed. 
 - New York :  MacGraw-Hill,  1990 
 - 597 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>0070175594 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media