TY  - BOOK
AU  - Hoel,Robert F.
TI  - The dynamics of marketing: current happenings in the marketplace 
SN  - 0060428481
PY  - 1982///
CY  - New York
PB  - Harper & Row
KW  - Marketing
KW  - Addresses, essays, lectures
KW  - Marketing management
N1  - Includes bibliographical references
ER  -