Hoel, Robert F. <br/><br/>
The dynamics of marketing :  current happenings in the marketplace / 
by Robert F. Hoel 
 - New York :  Harper & Row,  1982 
 - 239p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0060428481 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Addresses, essays, lectures<br/>Marketing management--Addresses, essays, lectures