TY  - BOOK
AU  - Harris,Jared D.
AU  - Moriarty,Brian
AU  - Wicks,Andrew C.
TI  - Public Trust in Business
SN  - 9781139152389 (ebook)
AV  - HF5387 .P83 2014
U1  - 659.201/9 23
PY  - 2014///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Trust
KW  - Public relations
KW  - Business ethics
KW  - Corporate culture
N1  - Title from publisher's bibliographic system (viewed on 07 Mar 2017)
N2  - Public trust in business is one of the most important but least understood issues for business leaders, public officials, employees, NGOs and other key stakeholders. This book provides much-needed thinking on the topic. Drawing on the expertise of an international array of experts from academic disciplines including business, sociology, political science and philosophy, it explores long-term strategies for building and maintaining public trust in business. The authors look to new ways of moving forward, by carefully blending the latest academic research with conclusions for future research and practice. They address core drivers of public trust, how to manage it effectively, the consequences of low public trust, and how best to address trust challenges and repair trust when it has been lost. This is a must-read for business practitioners, policy makers and students taking courses in corporate social responsibility or business ethics
UR  - https://eresourcesptsl.ukm.remotexs.co/user/login?url=https://doi.org/10.1017/CBO9781139152389
ER  -