Berkowitz, Eric N., <br/><br/>
Essentials of health care marketing / 
Eric N. Berkowitz. 
 - Fourth edition. 
 - xvi, 592 pages :  illustrations ;  23 cm. 
<br/><br/> This book includes online access at www.JBLearning.com, please refer library staff for the password. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781284094312  RM398.24 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing of Health Services.