TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 0071240438
PY  - 2004///
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Includes index; International Edition; Buku bacaan asas fakulti
ER  -