Belch, George E. <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch & Michael A. Belch. 
 - Sixth Edition : International Edition. 
 - xxvi, 779 pages :  colour illustrations ;  28 cm. 
<br/><br/> Includes index.  International Edition. 
<br/><br/>
<br/><br/><label>ISBN: </label>0071240438  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.