TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Kanuk,Leslie Lazar
TI  - Consumer behavior
SN  - 9780132370936
PY  - 2007///
CY  - New Jersey
PB  - Pearson Prentice Hall
KW  - Consumer behavior
KW  - Motivation research (Marketing)
ER  -