Schiffman, Leon G., <br/><br/>
Consumer behavior / 
Leon G. Schiffman, Leslie Lazar Kanuk. 
 - Ninth edition. 
 - xix, 541 pages :  illustrations ;  25 cm. 
<br/><br/><label>ISBN: </label>9780132370936  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing).