The underdog advantage : using the power of insurgent strategy to put your business on top - Morey, David; Miller, Scott (New York : McGraw-Hill, 2004)
Adopt the political campaign model -- Do the doable -- Move the moveable -- Play offense -- Communicate inside-out -- Forget reality: perceptions rule -- Herd the details: remember everything communicates -- Deal with crisis as SOP -- Rebels with a cause
Includes bibliographical references and index.
Koleksi sumbangan Tun (Dr.) Ahmad Sarji Abdul Hamid.
Keywords: Business planning; Competition; Success in business