Rethinking reputation : how PR trumps marketing and advertising in the new media world - Seitel, Fraser P.; Doorley, John. (New York : Palgrave MacMillan, 2012)
The power of relationships -- The power of publicity -- The power of your personal or company brand -- The power of planning -- The power of reputation -- Control the agenda -- Take either road: just stick to it -- Stick to the script -- The sin of spin -- Rethinking reputation.
Includes bibliographical references and index.
Keywords: Public relations; Publicity; Internet in public relations; Internet in publicity; Reputation; Corporate image; Social media