Alreck, Pamela L.,

The survey research handbook / Pamela L. Alreck, Robert B. Settle. - Second edition. - xxvi, 470 pages : illustrations ; 24 cm. - The Irwin series in marketing. . - Irwin series in marketing. .

Includes index.

0256103216 9780256103212 Hadiah 0786303581 9780786303588


Social surveys--Handbooks, manuals, etc.