TY  - BOOK
AU  - Suhaily Mohd Ramly,
TI  - Assessing the influence of loyalty program attributes and store attributes on cardholder-store relationship
PY  - 2015///
KW  - Universiti Kebangsaan Malaysia
KW  - Dissertations
KW  - Customer loyalty programs
KW  - Malaysia
KW  - Consumer behavior
KW  - Dissertations, Academic
N1  - Thesis (PhD.) - Universiti Kebangsaan Malaysia, 2015; References : pages [195]-228
ER  -