Assessing the influence of loyalty program attributes and store attributes on cardholder-store relationship - Suhaily Mohd Ramly (2015)
Thesis (PhD.) - Universiti Kebangsaan Malaysia, 2015.
References : pages [195]-228.
Keywords: Universiti Kebangsaan Malaysia -- Dissertations; Customer loyalty programs -- Malaysia; Consumer behavior -- Malaysia; Dissertations, Academic -- Malaysia