Suhaily Mohd Ramly, <br/><br/>
Assessing the influence of loyalty program attributes and store attributes on cardholder-store relationship / 
Suhaily binti Mohd Ramly. 
 - xiv, 248 pages :  illustrations ;  30 cm. 
<br/><br/>Thesis (PhD.) - Universiti Kebangsaan Malaysia, 2015. 
<br/><br/>References : pages [195]-228. 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Universiti Kebangsaan Malaysia--Dissertations.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer loyalty programs--Malaysia.<br/>Consumer behavior--Malaysia.<br/>Dissertations, Academic--Malaysia.