[Laporan Penyelidikan] : Cross-culture consumer branding of product,and perceived meaning differences across selected demographic variables - Ismail Rejab; Zuraidah Mohamad; Universiti Kebangsaan Malaysia. Fakulti Pengurusan Perniagaan
References: mukasurat 23-24.
Keywords: Communication in marketing; Branding(Marketing) -- Management; Brand name products -- Psychological aspects; Consumer behavior