Frayne, James, <br/><br/>
Meet the people :  why businesses must engage with public opinion to manage and enhance their reputations / 
James Frayne. 
 - xix, 198 pages ;  22 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780857192578  RM83.49 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporations--Public relations.<br/>Corporate image.