Mathur, U. C., <br/><br/>
Brand management :  text and cases / 
U.C. Mathur. 
 - xiv, 173 pages :  illustrations ;  24 cm. 
<br/><br/><label>ISBN: </label>9789351380467  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.