TY  - BOOK
AU  - Gibson,Rowan
TI  - The 4 lenses of innovation: a power tool for creative thinking 
SN  - 9781118740248
PY  - 2015///
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons
KW  - Organizational change
KW  - Creative ability in business
KW  - Creative thinking
N1  - Includes bibliographical references (pages 260-268) and index; pt. 1. The mind of the innovator -- pt. 2. THe power of patterns -- pt. 3. Looking through the four lenses. Challenging orthodoxies ; Harnessing trends ; Leveraging resources ; Understanding needs -- pt. 4. How big ideas are built
ER  -