The 4 lenses of innovation : a power tool for creative thinking - Gibson, Rowan (Hoboken, New Jersey : John Wiley & Sons, 2015)
pt. 1. The mind of the innovator -- pt. 2. THe power of patterns -- pt. 3. Looking through the four lenses. Challenging orthodoxies ; Harnessing trends ; Leveraging resources ; Understanding needs -- pt. 4. How big ideas are built.
Includes bibliographical references (pages 260-268) and index.
Keywords: Organizational change; Creative ability in business; Creative thinking