Gibson, Rowan, <br/><br/>
The 4 lenses of innovation :  a power tool for creative thinking / 
 Four lenses of innovation. spine title :  The 4 lenses of innovation. 
Rowan Gibson. 
 - xv, 284 pages :  color illustrations ;  19 x 25 cm. 
<br/><br/>Includes bibliographical references (pages 260-268) and index. 
<br/><br/>pt. 1. The mind of the innovator -- pt. 2. THe power of patterns -- pt. 3. Looking through the four lenses. Challenging orthodoxies ; Harnessing trends ; Leveraging resources ; Understanding needs -- pt. 4. How big ideas are built. 
<br/><br/><label>ISBN: </label>9781118740248  RM 105.79 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Organizational change.<br/>Creative ability in business.<br/>Creative thinking.