TY  - BOOK
AU  - Scott,David Meerman
TI  - The new rules of marketing & PR: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly 
SN  - 9781119070481
PY  - 2015///]
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Internet marketing
KW  - Public relations
ER  -